Represent NHS blood

1) What does BAME stand for?

ethnic minority

2) Why is there a need for blood in the BAME community? 

because only 3% of people who are black or Asian that donate blood 

3) What does this advert want people to do once they've seen it (the 'call to action')?
they are trying to convince people to donate blood


4) Why is the advert called 'Represent'?

to tel them to donate


5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

they choosen them to tell them to donate blood because only 3% of black or asian donated blood

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

should donate more blood otherwise it could cause someones death 

7) How does the advert match the key conventions of a typical urban music video?

it is a set in places you would find a typical music vido on low budget

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
that black an Asian have rare blood type

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

they donate as much blood as white people

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

in one part of the video it looks like a music video than an advert to donate blood.


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