Omo advert

 1) What year was the advert produced?

1955


2) How were women represented in most adverts in the 1950s?
work for men and presented as house ladies all the time

3) How does the heading message ('OMO makes whites bright') and typography promote the product?
uses unnecessary capital letters to stand  out more

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
she has makeup on and lipstick as in she is ready and looking good for her husband

5) Why is a picture of the product added to the bottom right of the advert?
match colors and bring more attention using repeated words/additional information


6) What are the connotations of the chosen colors in this advert - red, white and blue?
they stand out and link the product


7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
attracts the consumer and uses capital letters when shouldn't

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
that they work for men and the hubands because she had on makeup as in shes looking nice for her husband and in advert to match color of the product.


9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

Comments

Post a Comment

Popular posts from this blog

Tatler

1) the editor introduces the magazine as he says it is for rich people  2)now go page 4 of the media pack. Focus on the print magazine (NOT tatler.com  list the demographic key details. age 41 London/se 3) what do tatler think about fashion? how much money they spend? 843million 1)its about choosing an outfit to fit  your choice of brand. 2)it talks about posh and rich people who can afford alot 3)it has vibrant colors 4)props, costume and make up 5)they people afford alot and they like to spend money on accessories like that  
Read more

Class: Language and Representation blog tasks.

  1) How is CLASS a hybrid (mix) of teenage drama and Science Fiction genre? It is obviously a teen drama because the characters are... and the narrative features issues such as... It is obviously science fiction genre because there are props such as ... There are settings such as... There are characters such as Corakinus who is... and Charlie and Miss Quill who are... It is a teen drama   because most of the main characters are young teenagers,its obviously science fiction genre because there are props such as futuristic laser guns to kill the shadow monsters.There are settings such as portals that take you to shadow world.There are characters such as charlie and miss quill who she is heroic because she takes care of charlie however she is only doing it because she has required to. 2) How does Todorov's theory of equilibrium apply to Co-owner of a Lonely Heart? A reminder that the theory if equilibrium is that everything starts off 'normal' and this is called an 'eq...
Read more

Autumn 2021- PPE learner response':

  My target grade is 2 My mark for this paper was 14/20 To achieve my target grade of a _6__, I would need to focus more on the structure of the  question  more marks 1. to inform and educate  2. the bbc is funded by the licence fee  b) the bbc is regulated by ofcom 3.the artic monkeys was able to engage with their fans because it was streamed live and was produced on social media also able to use their fanbase to promote their next music, interact with others through my space and inform the  public  one reason why peer to peer is good because their audience is streaming and promoting their content for them this is an advantage because it attracts more audience another advantage is that it is free also audiences liked it because we are able to relate to them as a group of young teenagers . 4. the audience appeal of black pink's music video "How You Like That" it entertains teenage girls by providing them with different settings and different costumes a...
Read more