Omo advert

 1) What year was the advert produced?

1955


2) How were women represented in most adverts in the 1950s?
work for men and presented as house ladies all the time

3) How does the heading message ('OMO makes whites bright') and typography promote the product?
uses unnecessary capital letters to stand  out more

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
she has makeup on and lipstick as in she is ready and looking good for her husband

5) Why is a picture of the product added to the bottom right of the advert?
match colors and bring more attention using repeated words/additional information


6) What are the connotations of the chosen colors in this advert - red, white and blue?
they stand out and link the product


7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
attracts the consumer and uses capital letters when shouldn't

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
that they work for men and the hubands because she had on makeup as in shes looking nice for her husband and in advert to match color of the product.


9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

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