Reception theory

 1) What is the preferred reading of a media text?

preferred reading means what the producer wants you to think 
2) What is the oppositional reading of a media text?
giving the consumer opposite meaning 
Re-watch the trailer for the film Harry Brown:

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
consumer may think harry brown is energetic man 
4) Why might young people reject this reading and construct an oppositional reading of the trailer?
the consumer may think young people are arrogant and dangerous
Look at this McDonald's advert:

























5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.


the producer wants us to think wee hungry so we can go and eat theyre product and cheep and nice opposite readers may think its bad for you because it has alot of fat and makes you obesse

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